STRIDERITE.COM REFRESH AND DESIGN SYSTEM
Striderite’s digital presence was failing. The website was a poor articulation of the defined brand and revenue and customer satisfaction ratings were low.
We worked closely with Brand, Marketing and Analytics to build a deep understanding of the customer and completely re-architect the digital experiences. While optimizing UX, we built a design system from the ground up and worked with brand to plan monthly integrated content across print, digital, email and social. We also worked with SEO to write better product copy and with AB testing to consistently re-evaluate and tweak the site.
The result: Satisfied customers and 14% YoY revenue growth!
